Maruti Suzuki Victoris: The New Arena Flagship
The Victoris is Maruti Suzuki’s new flagship mid-size SUV, positioned under the Arena dealership network. It is designed to be a direct competitor to popular models like the Hyundai Creta, Kia Seltos, and Honda Elevate.
Maruti Suzuki “Firsts”
Level-2 ADAS
The Victoris is the first Maruti car to feature a comprehensive Level-2 ADAS suite, including adaptive cruise control, lane keep assist, and automatic emergency braking.
Underfloor CNG Tank
It’s the first Maruti with a factory-fitted underfloor CNG tank, freeing up crucial boot space while delivering a high fuel efficiency of 27.02 km/kg.
Powered Tailgate
For enhanced convenience, the Victoris comes with a powered tailgate that can be opened with a simple “kick-to-open” gesture.
Largest-Ever Screens
The interior features the largest screens on a Maruti, with a 10.25-inch full-digital driver’s display and a 10.01-inch SmartPlay Pro X infotainment system.
Premium Audio System
The Victoris is the first Maruti to feature a premium audio system with Dolby Atmos and an Infinity by Harman 8-speaker setup.
Arena “Firsts”
Strong-Hybrid Technology
It is the first Arena SUV to offer a strong-hybrid powertrain, delivering 116 bhp and a best-in-class fuel efficiency of 28.65 km/l.
Powered and Ventilated Seat
The Victoris enhances comfort with the first-ever powered and ventilated driver’s seat in an Arena product.
Panoramic Sunroof
It is also the first Arena SUV to feature a panoramic sunroof, adding a premium touch and a sense of spaciousness to the cabin.
AWD Technology
The Victoris is the only product in the Arena lineup to offer an ALLGRIP Select 4×4 system with terrain modes and paddle shifters.
Design, Safety, and Performance
The SUV features a bold exterior design with LED projector headlamps and connected LED tail-lamps. The interior has a dual-tone black-and-ivory theme with soft-touch surfaces and 64-color ambient lighting. On the safety front, the Victoris has achieved a 5-star Bharat NCAP rating and comes with six airbags, ESP, ABS with EBD, and TPMS. It offers three engine options: 1.5-litre petrol, 1.5-litre strong-hybrid petrol, and a 1.5-litre CNG.
Launch and Pricing
While the official launch date is expected to be in October 2025, bookings are already open for a token amount of ₹11,000. The estimated ex-showroom price is expected to range from ₹12.00 lakh to ₹20.00 lakh, positioning it competitively against its rivals.